KW 28: Haier is one of the most valuable brands in 2020, Networked construction, The majority of logistics use old technology


Haier is one of the most valuable brands in 2020: China’s home appliance giant Haier has ranked in the BrandZ Top 100 Most Valuable Global Brands 2020 as the only IoT ecosystem brand. The BrandZ ranking is the only one that incorporates consumer insights, making it a barometer in the global brand landscape. This year, Haier’s global ranking in the BrandZ Top 100 Most Valuable Global Brands 2020 rose to 68th from the 89th last year, with its brand value increasing from 16.3 billion dollars in 2019 to 18.7 billion dollars in 2020.

Networked construction: Virtual Reality enables those who work on building information modeling (BIM) to work together in a networked and collaborative manner. Planning discrepancies can be eliminated when exchanging three-dimensional models. Team members do not have to be in the same place. Builders and project managers can accompany the entire construction cycle from planning to construction. The networked system also facilitates communication.

Generating energy for IoT sensors with magnetic fields: IoT sensors in agriculture, environmental projects, energy and other industries can be supplied with energy using magnetic fields. Magnetic fields that arise around cables, computers and lighting systems can be deflected and transformed into energy sources. The idea is still at the beginning of its development and involves a lot of effort for the industry, but in the future it will be easier to obtain energy from magnetic fields for IoT sensors.

The majority of logistics use old technology: IoT company SOTI has commissioned a study on technical use in the logistics industry. The result: half of the logistics companies agree to use outdated technologies and to lag behind their potential. However, two thirds of logistics companies worldwide see mobile solutions as an essential element of their future strategy. This means that IoT devices can be increasingly implemented in logistics in the future.

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11 percent of non-governmental organizations see potential for their work in the Internet of Things.


Ufodrive with its own IoT hardware in cars: The digital car rental company Ufodrive from Luxembourg uses its own IoT solution to optimize its business and rental processes. Managing Director Aidan McClean explains how the technology works in the vehicles: “In keeping with our fleet solution, we also offer specially developed Internet of Things hardware for integration in the vehicle, which enables operators to contact the vehicle at any time and at the same time enables users to open and start the vehicle via smartphone. Our solution brings together three elements: range management with live data from the connected vehicle, real-time charging support and payment at charging stations via our platform.”

Siemens Healthineers develops intelligent X-ray systems: Ysio X.pree – that’s the name of the new intelligent X-ray system from Siemens Healthineers. X-rays can be optimized using artificial intelligence so that they become clearer. The system can also help with the subsequent evaluation and interpretation of the X-ray images. X-rays could also be more tolerable for patients because the AI can explicitly direct them to the places where they are necessary. Doctors report positive effects from their practice and opportunities for improved health care through Ysio X.pree.


Customer service with IoT: Packaging machine manufacturer Optima has developed a new system for customer support. “Remote Assist” can analyze problems on the respective machine in real time and help with solutions. This can be done with any device. The company plans to improve customer care with the help of the smart device.


“Anyone who wants to make the best possible use of digitization should also be aware of their risks and be able to deal with them.”
Cybersecurity expert Mirko Ross explains what is important when using IoT.


SIM card could disappear: In the past decade, SIM cards have become smaller and smaller – and the card’s final end could soon be approaching. The eSIM for IoT devices could instead come to the fore – for companies it offers the advantage of being safer and more resilient. eSIM cards are intended to make networks in IoT ecosystems even more secure.

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